AI Chatbot
A roofing-trained assistant on your website and social pages that answers the homeowner's question, captures the address and damage, and books the inspection — without waiting for anyone to be free.
The problem
A website that only collects names is a website that loses leads
Most contractor sites end at a contact form: name, email, message, submit. The homeowner gets a thank-you page and then silence, and your team gets a row in an inbox with no address, no damage description, and no sense of urgency. Meanwhile the person who actually had a question — is this covered by insurance, how long does a reroof take, do you even work in my area — got no answer at the exact moment they were ready to engage, and went somewhere else to find one.
The gap between 'interested' and 'filled in a form' is where most website traffic quietly disappears. A conversation closes that gap; a form widens it.
What it actually does
In plain terms.
Answers the common roofing questions — coverage, timelines, service area, materials — in your company's voice
Qualifies the enquiry by capturing address, roof age, damage type, and whether a claim is involved
Offers real slots from your crew calendars and books the inspection inside the conversation
Runs on your website and your social pages, so one assistant covers every channel a homeowner might use
Hands off to a human with the full transcript attached whenever the question goes beyond its brief
In practice
A homeowner lands on your site at 11 PM after a hailstorm
Without Orbit
- They read two pages and look for a phone number.
- The office is closed, so they fill in a contact form.
- The form captures a name and an email, nothing more.
- By the time anyone reads it they have booked with someone else.
With Orbit
- The assistant opens with a roofing question, not a generic greeting.
- It captures the address, the damage, and that insurance is involved.
- It offers three real inspection slots and books one.
- Your team opens a fully briefed appointment the next morning.
How it fires
Step by step, in your business.
The visitor engages
It qualifies
It answers
It books
It hands off
How it connects
It doesn't work alone.
The Chatbot is the web-and-social counterpart to AI-Assisted Reception: one answers the phone, the other answers the page. Both write to the same contact record that Roofing-Built Pipelines moves through stages, and both hand booking to Appointment Scheduling & Crew Routing rather than keeping a calendar of their own.
Related
Works closely with.
See AI Chatbot working on a real pipeline.
Book a demo and we'll show you it configured for a business like yours.