Instant Multi-Channel Response
Every lead — phone, text, web form, Facebook, Instagram, or Google Business message — gets a roofing-trained reply in seconds, on the channel the homeowner already chose.
The problem
The first roofer to reply is usually the one who gets the inspection
A homeowner with a damaged roof is not sending one message. They are filling in three web forms, messaging two Facebook pages, and calling whoever picks up. Whichever company answers first gets to frame the problem, book the inspection, and set the expectation everyone else is then compared against. That decision is often made before your team has even seen the notification — because the enquiry landed in a channel nobody was watching.
Speed is the only part of this you fully control. You cannot control the storm, the carrier, or the competition — but you can control whether a homeowner waits four hours for a reply.
What it actually does
In plain terms.
Watches every inbound channel at once — calls, texts, web forms, Facebook, Instagram, and Google Business messages
Sends a roofing-specific first reply in seconds, written in your company's voice, not a generic auto-responder
Threads two-way replies onto one contact record, so the conversation follows the homeowner across channels
Captures the address and the damage description up front so your rep arrives already briefed
Routes the enquiry into the right pipeline stage the moment it lands, with no manual triage
In practice
A hail-damage enquiry lands on Facebook at 7:40 PM
Without Orbit
- The message sits in a page inbox nobody has open.
- It's seen the next morning, somewhere after the crew callouts.
- By then the homeowner has already booked with whoever replied that evening.
- The lead is marked 'unresponsive' — when in fact you were.
With Orbit
- A reply goes out in seconds, on Facebook, in your voice.
- The homeowner answers with an address and two photos.
- The conversation and photos attach to a new contact record automatically.
- An inspection slot is offered before your team has finished dinner.
How it fires
Step by step, in your business.
The enquiry lands
Orbit identifies it
The first reply goes out
Context is captured
It enters the pipeline
How it connects
It doesn't work alone.
This is the front door to everything else in Orbit. The reply it sends is what hands the homeowner to Appointment Scheduling & Crew Routing to pick a slot; the contact record it creates is what Roofing-Built Pipelines moves through the stages; and if the enquiry came from a call that nobody answered, Missed-Call Text-Back takes over instead.
Related
Works closely with.
See Instant Multi-Channel Response working on a real pipeline.
Book a demo and we'll show you it configured for a business like yours.