Compliance Built In
Consent capture, opt-out handling, and messaging registration are handled as part of setup — not left for you to work out later.
The problem
Automated messaging has rules, and 'we didn't know' isn't one of them
The moment a roofing company starts texting leads at volume, it takes on obligations most owners have never been told about: how consent is captured and evidenced, how opt-outs are honoured and recorded, and how business messaging is registered before it will reliably deliver at all. Get it wrong and the practical penalty usually comes first — messages silently failing to arrive — with the harder consequences behind it. This is not a thing to work out after go-live.
Cold Sun Media handles the setup and the configuration. This is not legal advice, and nothing here is a guarantee of compliance with your obligations.
What it actually does
In plain terms.
Consent capture built into every form and intake path, recorded against the contact
Opt-out requests honoured automatically and logged, with no manual list to maintain
Business messaging registration handled as part of onboarding so your texts deliver reliably
Quiet-hours handling so automated messages don't send at times they shouldn't
A full messaging history on every contact, so there's a record when you need one
In practice
A homeowner replies STOP to a follow-up sequence
Without Orbit
- The reply sits in a thread nobody flags.
- The sequence keeps sending on schedule.
- There's no record of the request being made.
- You find out it was ignored at the worst possible moment.
With Orbit
- The opt-out is honoured immediately and automatically.
- Every future automated message to that contact stops.
- The request and the time it was made are logged.
- The record exists before anyone asks for it.
How it fires
Step by step, in your business.
Setup handles registration
Consent is captured
Messages send within the rules
Opt-outs are honoured instantly
Everything is logged
How it connects
It doesn't work alone.
Compliance Built In sits underneath everything in Orbit that sends a message — Instant Multi-Channel Response, Missed-Call Text-Back, Automated Follow-Up, and Homeowner Nurture all operate inside the consent and opt-out rules configured here, and Branded Web Presence captures the consent in the first place.
Related
Works closely with.
See Compliance Built In working on a real pipeline.
Book a demo and we'll show you it configured for a business like yours.