Missed-Call Text-Back
The moment a call hits voicemail, the homeowner gets a text instead — so a missed call becomes a conversation rather than a dead end.
The problem
Most people who reach your voicemail never leave one
Your crews are on a roof. The office line rings out. The homeowner hears the greeting, hangs up, and dials the next company on the search results page. Nothing is logged, nobody is notified, and the only record that the opportunity ever existed is a number in a call log that nobody reviews. During storm season this happens dozens of times a week, and every single one of them was a homeowner who was ready to talk right then.
A missed call is not a lost lead yet — it becomes one the moment the silence goes unanswered.
What it actually does
In plain terms.
Detects every unanswered inbound call, whether it rang out, was declined, or hit voicemail
Texts the caller immediately, acknowledging the miss and inviting them to reply by message
Threads their reply into the same shared inbox your team already works from
Creates a contact record for the number so the opportunity is never invisible again
Alerts the right person internally when a caller responds, so the conversation gets picked up
In practice
A homeowner calls during a tear-off and nobody can pick up
Without Orbit
- The call rings out. No voicemail is left.
- There is no notification, no record, and no name.
- Nobody knows the enquiry ever happened.
- The homeowner calls the next roofer on the list.
With Orbit
- A text lands on their phone seconds after they hang up.
- They reply with the address and what's wrong.
- The thread appears in your team inbox with a contact already created.
- Someone picks it up between jobs, and the inspection gets booked.
How it fires
Step by step, in your business.
The call is missed
The text fires
A record is created
The reply threads in
Your team takes over
How it connects
It doesn't work alone.
Missed-Call Text-Back is the safety net underneath Instant Multi-Channel Response — it covers the one channel that can't wait in a queue. Once the homeowner replies, the conversation behaves like any other Orbit lead: it enters a pipeline, gets follow-up, and can be booked straight onto a crew calendar. For after-hours volume you'd rather have answered outright than texted, AI-Assisted Reception picks up the call instead.
Related
Works closely with.
See Missed-Call Text-Back working on a real pipeline.
Book a demo and we'll show you it configured for a business like yours.