Review Automation
The moment a job wraps, a review request goes out at the right time — turning finished roofs into public proof instead of an afterthought nobody handles.
The problem
Your happiest customers are the least likely to say so publicly
A homeowner whose roof was replaced on time, on budget, and without drama has no reason to write anything down. They're satisfied, and satisfied people move on with their lives. The ones who go out of their way to post unprompted are almost always the unhappy ones. So the public record of your company skews negative, not because your work is, but because nobody ever asks the majority who were pleased. And asking manually, job after job, is the first thing to fall off a busy week.
Your reviews reflect who was motivated enough to post — not what your work is actually like. Asking systematically is what corrects that.
What it actually does
In plain terms.
Review requests triggered automatically when a job is marked complete
Timed to send when the homeowner is most likely to respond, not the moment the crew drives off
Sent across the channels that matter for local search visibility
A satisfaction check first, so an unhappy customer reaches you privately before a public review
Every request and response logged on the contact record, with reminders when there's no reply
In practice
A clean reroof finishes on a Friday and the crew moves on
Without Orbit
- Everyone means to ask for a review.
- Monday brings three new jobs and the thought is gone.
- The homeowner is delighted and completely silent.
- Your public profile stays exactly as it was.
With Orbit
- The completed job triggers a request automatically.
- It reaches the homeowner when they're most likely to act.
- A satisfaction check catches any problem privately first.
- The review lands without anyone on your team lifting a finger.
How it fires
Step by step, in your business.
The job completes
Satisfaction is checked
The request sends
Issues escalate to you
It's all logged
How it connects
It doesn't work alone.
Review Automation fires off the completion stage in Roofing-Built Pipelines, which is why it never needs a human to remember it. It works alongside Referral Tracking — the same finished job that produces a review is the one most likely to produce a neighbour — and feeds the credibility that Branded Web Presence puts in front of the next homeowner.
Related
Works closely with.
See Review Automation working on a real pipeline.
Book a demo and we'll show you it configured for a business like yours.