Google Business Reply
Messages and reviews on your Google Business Profile get answered automatically, so the listing most homeowners judge you by stops looking abandoned.
The problem
Your Google listing is the first thing a homeowner reads and the last thing anyone updates
When a homeowner searches for a roofer, your Google Business Profile is usually the first surface they see — before your website, before your ads. It shows your reviews, your response rate, and whether anyone has replied to anything in the last six months. A listing with unanswered messages and unacknowledged reviews reads as a company that is either too busy to care or no longer trading. Both cost you the click. And because nobody owns the listing internally, it drifts.
An unanswered review is not neutral. It is a public, permanent, dated record that a customer spoke to you and you did not speak back.
What it actually does
In plain terms.
Replies to new Google Business messages in seconds, on the listing itself
Acknowledges new reviews automatically, in your company's voice rather than a template
Routes critical reviews to your team as an alert before any public reply is sent
Pulls Google Business enquiries onto the same contact record as every other channel
Keeps the listing's response signals active without anyone having to monitor it
In practice
A five-star review and a question both land on your listing on a Sunday
Without Orbit
- Nobody has the listing open on a weekend.
- The question goes unanswered and eventually expires.
- The review sits without acknowledgement.
- The next homeowner sees a listing where nobody replies.
With Orbit
- The question is answered within seconds and captured as a lead.
- The review gets a thank-you in your company's voice.
- Both are logged against contact records.
- The listing reads as actively managed, because it is.
How it fires
Step by step, in your business.
Activity lands
It is classified
A reply sends
Critical ones escalate
It joins the record
How it connects
It doesn't work alone.
Google Business Reply is where Review Automation's requests land, which is why the two work as a pair — one asks for the review, this one answers it. Enquiries it captures enter the same flow as Instant Multi-Channel Response, and the credibility it maintains is what Branded Web Presence points at.
Related
Works closely with.
See Google Business Reply working on a real pipeline.
Book a demo and we'll show you it configured for a business like yours.