Social DM Automation
Instagram and Facebook Messenger conversations answered automatically and pulled into the pipeline, so the channel your ads run on stops being the one nobody watches.
The problem
You pay for social traffic and then let it message an empty room
Roofing ads run on Facebook and Instagram because that is where homeowners are, and the highest-intent response to an ad is a direct message. But page inboxes are not where anyone works. They live on a phone, behind a personal login, checked when someone remembers. So the leads that cost the most to generate arrive on the channel that gets watched the least, and the ad spend that produced them gets written off as underperforming when the real problem was a message that sat for eleven hours.
The channel with the highest intent and the highest acquisition cost is usually the one with the slowest response time. That is an expensive combination.
What it actually does
In plain terms.
Answers Instagram and Facebook Messenger conversations in seconds, in your company's voice
Captures address, damage type, and claim status conversationally before handing over
Threads social conversations onto the same contact record as calls, texts, and forms
Recognises replies to a specific ad, so the lead is attributed to the campaign that produced it
Escalates to your team with the full conversation attached whenever a human is needed
In practice
A homeowner replies to your storm-damage ad on Instagram at 9 PM
Without Orbit
- The message lands in an inbox on someone's personal phone.
- It is seen at lunch the following day.
- The homeowner has already messaged two other pages.
- The ad is judged a poor performer.
With Orbit
- A reply goes out in seconds, on Instagram.
- The address and damage type are captured in the thread.
- The lead attaches to the ad that produced it.
- An inspection is offered before the homeowner messages anyone else.
How it fires
Step by step, in your business.
The message arrives
A reply fires
It qualifies
It is attributed
It enters the pipeline
How it connects
It doesn't work alone.
Social DM Automation is the social half of Instant Multi-Channel Response, sharing the same contact record and the same first-reply discipline. Its campaign attribution is what makes ad spend legible, and the bookings it produces are handled by Appointment Scheduling & Crew Routing.
Related
Works closely with.
See Social DM Automation working on a real pipeline.
Book a demo and we'll show you it configured for a business like yours.